SINGER Key Growth Drivers and Financials
Appendix 2 Growing and evolving during 113 years in Bangladesh
-
Single product / single brand - 52 years
Multi-product single brand - 48 years
Multi-product multi-brand - 13 years
1851
1905
1988
Isaac Merritt
Singer
Singer
Singer founds
commences
commences
I.M. Singer &
operations in
television
Company
Bangladesh
("Singer") and
assembly in
Bangladesh
commences
production of
sewing
machines in the
United States
2005
Singer
introduces an
improved credit
system and
commences
expansion of its
distribution
network
Introduces third
party brands
2008
Singer launches
new financial
services
products,
including inward
remittance, in-
store bill payment
and mobile
phone reload
services
2012
Singer
commences
air conditioner
assembling in
Bangladesh
2014
Singer
commences
furniture
manufacturing
in Bangladesh
1856
Singer
introduces
installment
payment plan
1957
Singer introduces
sale of home
appliances to
complement
sewing machine
sales in the Asian
markets
2004
Singer forms
Singer Asia to hold
Asia interests
UCL Asia acquires
stake of Singer
Asia
2007
First Singer
Mega store
opens in
Bangladesh
2010
Singer
implements
2013
Singer
new
Information
systems (SIS)
becomes
distributor for
additional third-
party brands
2016
Singer
commences
refrigerator
manufacturing in
Bangladesh
21
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