Investor Presentaiton

AIA One Experience Advanced Customer Data and Analytics 360° View of Customer Data Customer Data Policy, Financial, Claim, Health, Segment, Transactional, Behavioural ... Customer Tagging System Data Processing & Analytics Customer Facts Customer Tagging System General Tag Personal information Business Applications Smart Leads Management Data Source Policy Administration System Digital Engagement Apps ... Data Types Structured, Unstructured, Voice, Image ... + Business Rules Statistical Tag Policy coverage Claim experience Personalised Underwriting & Claims + Algorithm Models Evaluation Tag Leads maturity Upselling opportunity Lapse possibility Customer preference Customer risk profile Existing Customer Marketing Risk Identification & Control 23 23

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