Investor Presentaiton

$100,000,000 $90,000,000 $80,000,000 $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 gains via media investment Demonstrated track record of driving HH penetration Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Source: Nielsen 52-week HH panel through 12/26/20 and internal data Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Cumulative Media Spend Apr-18 May-18 Jun-18 Jul-18 Freshpet HH Penetration & Media Spending Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 -Total Penetration May-19 R²=.983 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 45 55 Sep-20 Oct-20 freshpet Nov-20 Dec-20 1.4 1.6 1.8. N 2.2 2.4 2.6 2.8 3 3.2

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