Grow & Scale - Improving Sales Effectiveness
End Notes
Slide 20
1. In-year sales revenue generated through digital / self-serve (e.g., mobile, web) and virtual channels (e.g., meeting with an advisor remotely through video chat)
2. Includes total Retail Banking revenue generated through all channels, as a measure of overall retail sales effectiveness
3. FTE supporting Retail Banking
Slide 23
1. Includes Commercial and SME
2. Completed referrals with other areas of the bank including Retail, Wealth, GBM, International, etc.
Slide 24
1. Including municipalities, universities, schools and hospitals
Slide 27
1. Based on lending balances <$5MM, CBA data
2. Based on deposit balances <$5MM, CBA data
Slide 30
1. Core product sold digitally / total core product sold, Core sales are given as sales of chequing accounts, savings accounts, credit cards, mortgages, home equity loans, auto loans and unsecured
personal loans
Slide 32
1. Proportion of Canadian households with product (Environics)
Slide 33
1. Big Five banks composed of Royal Bank of Canada (RBC), Toronto-Dominion Bank (TD Bank), Bank of Nova Scotia (Scotiabank), Bank of Montreal (BMO), and Canadian Imperial Bank of
Commerce (CIBC)
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