Omni-channel Growth and Financial Performance
Strategy execution progress:
Further consolidation of children's goods market
Continuous omni-channel retail platform development and growth
Number of stores (1)
Distribution centers
2020
848
2021
1,026
2 Federal
2 Federal
1 Regional
3 Regional (2)
detsky mir
Mid-term target
~1,970
4 Federal
4 Regional
Online sales share of
25.5%
30.8%
45.0%
GMV (Russia)
Marketplace GMV % of
1.4%
6.3%
-10%
online GMV
0000
Number of SKUs (incl.
250k
920k
~2.4m
Маркет
плейс
Marketplace)
&
Private label share of
revenue
Sources: Company data
44.5%
46.2%
Notes: (1) Only including Detsky Mir Classic and DM Mini stores, not including pet supplies stores; (2) In October 2021 (past the reporting date) the Company launched its third Regional Distribution Center in Novosibirsk
60.0%
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