Strategic Business Opportunities and Technological Tailwinds
Customer Engagement
Instant
Superior
Customer Service
Engagement
Drive spends with
merchant deals &
exclusive offers
Merchant deals
Gifts and merchandise
Mobile Penetration 50% of portfolio)
Activation
Enable Credit Card
Usage at the earliest
Activation
Transparent
Convenient
Relevant
Engagement
Loyalty
Loyalty
Build stickiness with
reward programs
Exclusive offers
SPECIAL
OFFER
Ongoing Relationship
Cross-sell for alternate
income
EMI facility
SPLIT PAY
EMI proc fee waiver
EMIPASS
Insurance
R-Shield
Instant personal loans
Ongoing Relationship
Dial for Cash
76%
New Customer
activate in 90 days
Ccustomer active in
portfolio in last 120
72%
day
85%
EMI booked
through mobile app
at no cost
86%
App
Downloads
Strong engagement will lead to repeat users & higher revenue. Aim to be a leader in customer engagement in Cards Industry.....
RBL BANK
80
Years In Your Service
ESTARUSHED IN 1943
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