UNILEVER INDONESIA: 2025 STRATEGIC THRUSTS

Unilever Rexona 1. Strengthen & Unlock Core Leading in Product Superiority More than 65% products are superior + BX ANGKAT NODA BUNUH EFEKTIF BAKTERI* Stronger and Better Communications Sunlight 10x BERSIHKAN LEMAK LEBIH CEPAT BAHKAN PADA PLASTIK More User, More Usage 8 categories have > 65% Category Penetration Oral, Soy sauce, Soup stock, Dishwash, Fabric Cleaning, Fabric Conditioner, Skin Cleansing, Tea Pepsodent 64% TO brands gain higher share in seq. L3M Lifebuoy Sunlight BANGO LUX Pepsodent SINCE 1972 Royco Rinso Vixal® closeup Feast Super Pell ඟ M MAGNUM BARU Rinso Rinso Ant. Neda BERANI KOTOR DEMI KEBAIKAN Pepsodent THICK NAFAS SEGAR 18 JAM "berdasarkan amish chip CRACKING CHOCOLATE 72 Rexona Rexona BARU UPGRADE KE 72 JAM KESEGARAN NONSTOP MAGNUM true to pleasure Kenikmatan Cokelat Belgia Mewah Semangatkan Sahur dengan Nikmatnya Semur BANGO KECAP MANIS "Berdasarkan hasil MAGNUM Increasing media investment Advertising as % of Net Sales Semuuur 7.4% 8.0% 5.5% 5.8% 5.6% 5.5% 2018 2019 2020 2021 2022 Q1'23

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