Investor Presentaiton
Ferrero Group
Sustainability Report 2022
Introduction
Our sustainability
progress
Our reporting
F
The export of the method to the world and
constant research and innovation all originate
from the Joy of moving Village in Alba, Italy.
This is a research laboratory where
professionals with degrees in sports science
and specific training in the method operate.
Under the guidance of the International
Scientific Committee, they help spread the Joy
of moving philosophy and method around the
world, training teachers and children's
entertainers.
The Joy of moving Village is also a sports
centre of excellence - a landmark for the Alba
community, with a wide range of services for
adults, children and families. Since its inception
in 2012, it has become a model of functionality
and sustainability, whose characteristics can
be successfully replicated in different countries
and cultures.
Close to family
Kinder Joy of moving provides families with
materials to stimulate movement and engage
children in method-based games and
activities. They can enjoy them with parents,
relatives and friends at home and outside.
These materials are delivered through local
and international social channels for Kinder,
Kinder Joy of moving, and Ferrero, and reach
about 205 million users. Among them, the
'Growing up active, growing up happy'
initiative has gained a widespread following,
and is promoted on Kinder and Kinder Joy of
moving channels in Spain, Italy, Greece, Korea,
Singapore, Mexico and Germany. The subject
of the campaign is 12 video tutorials that - in a
fun way and through colourful and joyful
settings and characters - involve parents and
children in movement games inspired by the
Joy of moving method. The games are drawn
from the handbook, entitled 'Joy of moving
Family, let's play and have some serious fun',
entirely conceived and designed for, and
dedicated to, parents.
A focus on families is the basis of two
important projects carried out with private and
public companies that share our values and
purpose. Thanks to a partnership with Costa
Cruises, Kinder Joy of moving has gone on
board 11 ships, where the method has become
an integral part of activities for children. Every
day, Costa youths, who have received specific
training from Kinder Joy of moving trainers,
offer children aged 3 to 11 games and
activities, based on the Joy of moving method,
to get them and their families moving.
Also, the Kinder Joy of moving Park, located in
Vicolungo The Style Outlets in the province of
Novara, is the first permanent park in Italy (and
the world) dedicated to the Kinder programme.
It was created by a partnership between
Kinder, the Municipality of Vicolungo, and
Neinver, one of the main European players in
the outlet sector. The initiative, like the
partners, is inspired by values focused on
children and families, and social responsibility.
The Park covers more than 1,700 square
metres and offers children the opportunity to
acquire or improve a range of skills by having
fun, thanks to a 'facilitating environment'
containing eight play-motor machines.
6. From September 2021 to August 2022 Emplifi and Meta
Business has collected the data from the people who
were reached by posts with #kinderjoyofmoving in the
Kinder, Kinder Joy of moving and Ferrero social media
channels.
Kinder Joy of moving
and the right to play
In line with the UN Convention on the
Rights of the Child and Adolescent-
which claims every child has the right to
rest and leisure, to engage in play and
recreational activities appropriate to
their age, and to participate freely in
cultural life and the arts (UN Convention
on the Rights of the Child-Article 31,
November 1989) - Kinder Joy of moving
promotes the right to play as an essential
element in a child's growth.
Kinder
Joy of moving
PARK
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