Creating the Future of Finance - Breakthrough Innovation
K
KASIKORNTHAI
SME Business: Key Performance
Multi-Corporate
Business
•
•
•
Large Corporate
Business
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Medium Business
Small & Micro
Business
High Net Worth
Individual
Affluent
Middle Income
Mass
Empower SMEs at every business stage
Offering credit to small businesses, using data analytic capability, via appropriate channels
Providing integrated payment solutions by embedding into ecosystems, both local and international
Building opportunity for SMEs as the intermediary of holistic banking and beyond banking solutions
Key Performance
SME Main Bank
Status
海#1
SME Lending
#1
Remain No.1 with NPS score at 44* for SME
Main Bank position with the best of branch
staff & mobile applications for SME customers
Strengthen #1 Main bank position
Note: * Info as of Y2020 (SME NPS by BRS)
Maintain No.1 position in SME products;
especially commercial loans
Highest share, 23% of SME credit outstanding as
of September 2022
#1 in Market Share by SME loan outstanding
30%
23%
23%
23%
23%
21%
20%
(#1)
(#1)
(#1)
(#1)
(#1)
10%
0%
2020
2021
1Q22
2Q22
3Q22
Source: Total SME loan outstanding from BOT
Note: Main Bank Status = % of customers in the market who use KBank and its wholly-owned subsidiaries as their main operating bank and/or main savings and investment bank and/or main borrowing bank
บริการทุกระดับประทับใจ
53
Internal Use Only
K
KASIKORNTHAI
Private Banking Group: Key Performance
Multi-Corporate
Business
.
•
Large Corporate
Business
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Medium Business
Small & Micro
Business
High Net Worth
Individual
Affluent
Middle Income
Mass
International comprehensive wealth management services
Cooperate with Lombard Odier to raise service and product standards to international levels
Provide integrated wealth planning services, advising families on wealth management, continuity, and growth
Enhance use of technology to improve client experience
Build comprehensive client insights from data-mining
#1
Market Share by # of
customers
•With 36% market share (12,851 customers)
Key Performance
í Growing AUM
Bt779bn AUM in 2022; growth -1.1% in 2022
•
AUM Breakdown: Investment 58% and Deposit 42%
I
(Bt bn)
37%
788
| 36%
800
775
779
36%
35% 35%
750
717
35%
687
34% 34% 34%
700
(#1)
34%
650
33%
600
2017 2018 2019 2020
2021
2022
2018
2019
2020
2021
2022
Source: Private Banking Group (market share by number of customers)
■Focus Customers (Type of Customer):
➤ Sophisticated customers (over 70% of total customers); Non-Sophisticated customers
■Product Types and Services:
➤ Collaborate with Lombard Odier to develop innovative products; build capability via staff trainings and regular workshops; offer advisory services with
close Chief Investment Officer collaborations; and offer referral offshore investment services
➤ Key product and services:
Financial Products and Services: Investment Advisory
Others: Financial Event & Privilege
Non-Financial Products and Services: Family Wealth Planning & Real Estate
บริการทุกระดับประทับใจ
Note: High Net Worth Individual = Individual wealth with KBank
and its wholly-owned subsidiaries > Bt50mn
54
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