Creating the Future of Finance - Breakthrough Innovation
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Growth Strategy: Democratize Investment & Insurance
To create long-term sustainable wealth empowerment to our customers throughout their wealth cycle
Aspiration to grow wealth AUM and to acquire new investment and insurance customers
Strategy
Comprehensive Product Offerings
o Personalized/customized product offerings to match
customers' profile with competitive return and benefits
o Product office transformation for advisory and product
Sale & Service Model Enhancement with Digital
Technology Enablement
。 Strengthening RM capability with wealth practitioners and
wealth-advisory platform
。 Developing digital wealth app for integrated product suites
with advisory contents and holistic portfolio
о Enhance service and support through K-wealth call center
K-Wealth Brand Strengthening
o Top of mind in Wealth Management
Key Achievements in 2022
High digital adoption by Mutual Fund customers on K PLUS :
Wealth Plus: Multi-asset portfolio allocation utilizing data analytic
models designed for small retail customers on KPlus. It is the leading
product to bring new to mutual fund and help customers achieving
long term goal with more than 70% DCA adoption.
Whole Life and Health Insurance:
•
.
•
•
#1 Bancassurance Channel for Whole Life & Health Insurance
Awarded Health Insurance Products of The Year in 2020-2022:
> Elite Health Plus: IPD Coverage Bt 20-100mn/yr, special OPD
> DHealth Plus: IPD Coverage Bt5mn/time and standard room type
Best selling Health Insurance Online in year 2021 "Pay when Sick
(IPD+OPD)"
Launched Varieties of Affordable Health Riders for small segment
customers e.g. "Care Plus": cancer coverage Bt 1mn with premium
only Bt1,000
KBank
เมืองไทยประกันชีวิต
พาการวัดแบบดิบ รอง แห่งปี
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unaonusedou Wang PLUS
DHealth
Product of the Year
Best Life Insurance Product Theland 202
2020
29
29
K
KASIKORNTHAI
Growth Strategy: Penetrate Regional Market
To increase AEC+3 customers and %net total income contribution
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
To achieve rapid regional digital expansion in AEC+3 using 3 strategic plays to build growth momentum and
accelerate customer base development and financial return
China
Strategy
AEC
Key Achievements in 2022
A
Aggressive Play: Aggressively grow corporate lending
Serving Local Large Corporates, Thai Directed Investors and AEC+3 Investors
Local Large
Corporates
Thai Direct
Investment (TDI)
AEC+3
Mass Acquisition Play: Acquire more consumers
Acquiring local SME and individual customers
via transactional banking channels and partners
Business
Retail
B
Acquiring local SME and individual customers
via partners' platforms
Business
Retail
Supply chain financing Retail online lending
K-Cyber
Banking
C
EDC
Ecosystem
Partners K+
ATM/
Agent
Disruptive Play: Grow digital lending with more local partners
Capturing credit needs of individual customers with high-yield credit via E2E online credit tech
We have successfully established KBank footprints in every
country in the region and offer international standard
financial solutions to all customer segments.
• KBank China became the biggest Thai bank in Shenzhen in
terms of assets
KBank Vietnam - Ho Chi Minh City (HCMC) branch was
established in November 2021 with an aggressive customer
acquisition execution resulting in more than 350K retail
customers on K PLUS by 2022
KBank Cambodia - Phnom Penh branch captured local
corporate customers and became the biggest Thai bank in
Cambodia in terms of loan asset size
• Successfully entered the market in Indonesia by becoming the
controlling shareholder of Bank Maspion with a total stakes of
67.5%
Better ME
Better SME
Note: EDC
Electronic Data Capture Machine
E2E = Enterprise to Enterprise
Digital Lending
Ecosysten
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