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Murugappa Group Corporate Presentation

Key Success Factors • Market penetration of premium brands Roadeo and Montra in multi brand stores Premium Cycle • Representing International Group (PCG) brands like Cannondale, Bianchi, Schwinn, Ridley • Focus on product and technical training to grow secondary business of premium bicycles. murugappa Pioneer in Retail Formats • Retail leadership through its exclusive format of Track and Trail • · Track & Trail Urban new stores in CY: 7 Total Track & Trail Stores as on date: 225 • Focus for 2019-20 is on learning and development for the retail chain • Re-introduced "Hercules BSA Zone", a shop in shop retail concept BSA HERCULES नेशनल ट्रेडर्स WITORIAL TEADERS BSA HERCULES LADYBIRD ROADEO MACH CITY montra 49

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