Investor Day 2021 - Maybank Group's Five-Year Strategy: M25
Maybank2020: Achievements in Key Strategic Objectives
The Digital Bank of Choice
To be the digital bank of choice by
putting our customers' preferences first and transforming to deliver next-generation customer experience.
Further enhanced customer experience by building partnerships, digital assets, platforms and capabilities such as:
Introduced various customer facing capabilities and innovations as
mentioned across the four strategic objectives above, such as SME Digital
Financing with 10-minute approval and MAE by Maybank2u lifestyle app.
Standardised and rolled out base applications and Straight-Through
Processing capabilities across the countries and geographies to serve our
customers.
Established Maybank Labs to augment digital and analytical delivery for
Maybank Group.
Sealed strategic partnerships with Grab, Samsung Pay, Alipay and Shopee.
Increased in-house capabilities to manage and develop financial
applications and improve cyber defence capabilities.
SAMA-SAMA
LOKAL
By Maybank2u
•
Launched Maybank Sandbox as a regional collaboration platform for
FinTech developers to test out new ideas using real banking APIs.
Introduced CARisMa (Capital Adequacy and Risk Management), an
integrated system to better manage assets, liabilities and risks.
Built connections to partner ecosystems to allow seamless payments &
customer experience, i.e. Grab, Lazada and Shopee.
Rolled out FutureReady digital upskilling programmes for employees.
First local bank to introduce SWIFT gpi in 2019, enabling speedier,
convenient and secure cross-border remittances.
Supporting community development, particularly during the pandemic:
Launched Sama-Sama Lokal in 2020, a platform that enables small businesses to
operate online at no cost.
Introduced MaybankHeart in 2016 - the first-of-its-kind digital social fundraising
platform for non-governmental organisations (NGOs).
Maybank Heart
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