Investor Presentation
Drivers of location contribution margin
Location maturity (1)
32% of locations have been open for >24 months
Market
maturity (2)(3)
43% of locations in Top 7 markets
Enterprise
membership (3)(4)
25% of locations have >50%
enterprise members
Location contribution margin
as a % of membership and service revenue
10%
Total
Consolidated
15%
(5%)
21%
17%
14%
5%
0-6
months
7-12
months
13-24
months
24+
months
Mature
locations
outside
Top 7
markets
24%
19%
32%
Mature
locations
in Top 7
markets
Mature
locations
w/ >50%
SMB
members
Mature
locations
w/ >50%
enterprise
members
(24%)
Non-cash GAAP straight-line lease cost
as a % of membership and service revenue
44%
21%
12%
4%
3%
4%
4%
1%
Benefit of non-cash lease incentives
(8%)
(4%)
(5%)
(5%)
(5%)
(5%)
(5%)
(5%)
as a % of membership and service revenue
Note: Charts represent 1H '19 location contribution margin
(1)
Based on number of months a location has been open as of June 1, 2019.
(2)
Includes our seven largest markets by memberships as of June 1, 2017, which represents 29 cities with open locations as of June 1, 2019, including Boston, Los Angeles, Santa Monica, Pasadena, Irvine, Manhattan Beach, Long Beach, Burbank, West Hollywood, Costa Mesa, Culver
City, El Segundo, Playa Vista, London, New York, Astoria, Brooklyn, Long Island City, San Francisco, Oakland, Mountain View, San Mateo, Mill Valley, Berkeley, Emeryville, Chicago, Washington, D.C., McLean and College Park. Excludes our corporate headquarters in New York, San
Francisco and London, as well as two WeLive locations.
(3)
Mature locations defined as locations that have been open for greater than 24 months.
(4)
Enterprises defined as members with 500+ employees
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