Investor Presentaiton
AUTHENTICITY THAT
DELIVERS RESULTS
Brand Preference History - BK (%)
BURGER
KING
Main Competitor with
4x our marketing
investment
Q2'12 Q4'12 Q2'13 Q4'13 Q2'14 Q4' 15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4' 17 Q1' 18
LOUISIANA
10
KITCHEN
POPEYES.
Brand Preference History - PLK (%)
+294%
BURGER KING
+480.0%
Main Competitor
-28.0%
Q2'18 Q3'18
Burger King
Q4'18 Q1'19 Q219 Q3'19 Q419 Q1 20
Main Competitor
Q2 20
Q3 20
Q4'20
Q1'21
Q2'21 Q3'21 21 Q4 22 Q1 22 Q2 22 Q3
22 Q4
JAN
19 Q4
22'Q4
Source: 2011 - 2017 Brand Tracking Study - Done by Ipsos, Methodology: Face-to-Face at flow point, Audience: Men and Women/ 18+ years old/ Belonging to social classes A1/A2, B1/B2 and C1/C2, Sample: 900 quarterly interviews, 300 in São Paulo and 200 in each square in
RJ, BH and CTBA. Combined with: 2018-2022 Brand Tracking Study - Done by Kantar Insights, Methodology: Quantitative online interviews, Audience: Men and Women/ 18 to 55 years old/ ABC Classes/ Fast Food goers in the last 2 months, Places: São Paulo/ Rio de Janeiro/
Belo Horizonte/ Curitiba/ Porto Alegre/ Salvador and Brasilia. Sample: 840 quarterly interviews - Continuous Tracking of 12 waves with 280 interviews per wave.View entire presentation