Latin American Industry Outperformance
Strategic Priorities for Long-Term Operating Success
CINEMARK™
Cinemark maintains an advantaged position to capitalize on the ongoing recovery of theatrical
exhibition through varied experiential consumer-based, revenue-generating, and productivity initiatives
Create an exceptional guest experience through premium amenities and offerings that cannot be replicated at home, as well as
an ongoing focus on top-notch customer service
Maximize attendance and box office through pricing strategies, sophisticated showtime planning, and pursuit of alternative
content that appeals to a broader consumer base
Utilize advanced digital and social marketing capabilities to build audiences, increase moviegoing frequency, and strengthen
loyalty to Cinemark
Grow food and beverage consumption through expanded offerings and enhancements that simplify the ease of purchase,
including the online food and beverage ordering platform
Simplify and streamline theater practices through technology, workforce management, and enhanced inventory procedures
Utilize enhanced data management, analytics, and process enhancements to drive margin expansion through company-wide
Continuous Improvement programs
Pursue disciplined strategic investments in long-term growth while re-fortifying balance sheet
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