Freshpet Distribution and Sales Performance
0
JFM 14 W/E 04/05/14
2,000,000
AMJ 14 W/E 07/05/14
4,000,000
JAS 14 W/E 10/04/14
OND 14 W/E 01/03/15
Ж
6,000,000
JFM 15 W/E 04/04/15
AMJ 15
W/E 07/04/15
8,000,000
JAS 15 W/E 10/03/15
OND 15 W/E 01/02/16
10,000,000
JFM 16 W/E 04/02/16
AMJ 16 W/E 07/02/16
Highly successful innovation drove
14,000,000
12,000,000
Successful bag innovations
$
freshpet Since 2016, mix has hurt core gross margin by >120 bps. Will be addressed in 2019.
JAS 16 W/E 10/01/16
OND 16
W/E 12/31/16
JFM 17 W/E 04/01/17
Small Dog Rolls
Large Dog Rolls
Dog Roasted Meals
FFTK
Treats
Stews
16,000,000
AMJ 17 W/E 07/01/17
JAS 17 W/E 09/30/17
OND 17 W/E 12/30/17
JFM 18W/E 03/31/18
AMJ 18 - W/E 06/30/18
15
JAS 18 W/E 09/29/18
OND 18 W/E 12/29/18
revenue but margin % mixView entire presentation