Investor Presentaiton
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Unlocking value through leisure & tourism
Operating environment
■ Introduction of leisure tourist visa
Increase in number of Muslim pilgrims
■ Boom in nascent entertainment sector
■ Latent demand for international quality entertainment
and leisure
Opportunity
■ Convert repeat visitors to home owners
■ Attract greater number of visitors by positioning KAEC
as leisure lifestyle and tourism destination
■ Leverage location and Haramain rail, (catchment area
of 10m people within 1 hour of KAEC)
Current activity
Over 30 projects under development
including:
Sports complex (Esmeralda)
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Souq
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Malls
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Islamic exhibition center
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Tethered balloon
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Laguna (amusement & waterpark)
Motor park
Desert camps
Culinary academy
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