Value Creation and Financial Highlights of ELG
'Omni-channel'
Project
Marketplace for lingerie
SistersOf.com
The concept of the project is to create
the leading online lingerie store
worldwide on the basis of pooling the
existing 'bricks and mortar' type of
stores worldwide into one online store
where exclusive, sophisticated,
premium lingerie shopping experience
would be provided to the end
customers by ELG.
ELG has the access to 5,000 'bricks
and mortar' type of stores worldwide.
For a while stores suffer turnover loss
due to migration towards online.
Some of them have tried to introduce
their own online store, but without
significant investments
considerable results.
and
ELG believes that in long run most of
the premium luxury lingerie will still
be sold through independent
boutiques and department stores.
We believe that for premium lingerie
market the brand awareness will
continue to be a key factor and that
French lingerie brands will be
dominating the segment.
ELG is in a unique position to
consolidate the retailers, the
customer base of ELG, into an
online store (market place) to
serve end customers who
constantly migrate online.
The idea is to develop an online
store which would be promoted
as a separate online retail
concept while products placed
would be those of the retail
stores. Shipping would be done by
the individual stores while all
customer experience would be mainly
supported by <<Omni-channel» project
online by ELG.
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