BBVA Bancomer/2018 Annual Report
Our business model: "Wow experience!"
Corporate
Grupo Financiero BBVA Bancomer (GFBB) is a world-class group that
offers a wide range of products and services, ranging from plain-vanilla loans
to structured products with an international dimension.
GFBB's main subsidiary is the Bank (BBVA Bancomer), a universal bank serving customers
through its own unique approach and range of specialized products and services. The Bank is
aware that much of its success as a financial institution is a product of customer satisfaction. That
is why it is constantly changing in order to offer the best banking services in Mexico and maintain
long-term relationships with customers.
Middle-market
and Government
BBVA Bancomer's
business model allows it to
create opportunities and consolidate
its leadership in Mexico.
SMEs / Businesses
8
The business model is based on serving each customer segment in a special and customized way,
through networks of specialized executives to be able to offer a high quality service. The model
is also based on an efficient distribution network with an extensive coverage, which is key for
providing easy and secure access to financial services. Lastly, it is a business model that is firmly
committed to technology and major investments in transformation and innovation projects.
This model has underpinned the recurrent nature of BBVA Bancomer's earnings and its strength
through outstanding performance characterized by a clear philosophy of risk control with the aim
of maintaining long-term profitability.
Micro-businesses
III
As a result, BBVA Bancomer has consolidated its leadership in Mexico and is in an ideal position for Express
future growth.
12
Insurance
Private Banking
Affluent
Personal
Banking
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