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Investor Presentaiton

HOW DOES ZAMBIA'S TOURISM MATCH UP WITH ITS NEIGHBOURS BOTSWANA & ZIMBABWE? The results upon analysis are disappointing – although Zimbabwe has less than half, and Botswana less than 2/3, of land area under protection compared to Zambia: - Zimbabwe with fewer natural resources and despite its dire economic/political challenges, has more than double the tourist numbers and tourist revenues compared to Zambia. - Botswana with even fewer natural resources & no Victoria Falls enjoys 5X the revenues and 3X the tourists compared to Zambia. Despite being one of the safest countries on earth to visit, despite being blessed by ample wildlife resources, the Victoria Falls, rivers, lakes, towns and friendly people it is evident that Zambia is not achieving its full tourism potential - but why?
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