Investor Relations - Fixed Income Presentation
Strategic priorities
Strategic goals
RBC
In Canada, to be the undisputed leader in financial services
Globally, to be a leading provider of capital markets, investor and wealth management
solutions
■ In targeted markets, to be a leading provider of select financial services complementary
to our core strengths
Personal &
Commercial Banking
Offering a differentiated
experience: value for
money, advice, access
and service
■ Making it easier to do
business with us and be
the lower cost producer
• Converging into an
integrated multi-channel
network
▪ Enhancing client
experience and
improving efficiency in
the Caribbean and U.S.
■
Wealth Management
Building a high-
performing global asset
management business
Focusing on high net
worth and ultra-high net
worth clients to build
global leadership
Leveraging RBC and
RBC Wealth
Management strengths
and capabilities
Strategic priorities
Insurance
Improving distribution
efficiency and
deepening client
relationships
■ Making it easier for
clients to do business
with us
■
Pursuing select
international
opportunities to grow
our reinsurance
business
■
■
Investor & Treasury
Services (I&TS)
O Providing excellence in
custody and asset
servicing, with an
integrated funding and
liquidity management
business
• Focusing on organic
growth through client
relationships, cross-
selling and promoting
the RBC brand
■ Leveraging I&TS as a
driver of enterprise
growth strategies
Capital Markets
■ Maintaining our
leadership position in
Canada
Expanding and
strengthening client
relationships in the U.S.
Building on core
strengths and
capabilities in Europe
and Asia
Optimizing capital use
to earn high risk-
adjusted returns on
assets and equity
Investor Relations - Fixed Income Presentation
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