CIPR Conference Satisfaction and Growth Metrics
CIPR-2020 «Balance: human and technologies»
CONCEPT
The Russian economy is undergoing a digital transformation. Using new
technologies, which are based on working with data in digital form, gives.
business new tools for revenue growth, investment efficiency, and labor
productivity. Today, humanity is moving to a new stage in the development
of civilization, moving from the information age to the digital one.
If previous technologies provided a human with information for making
decisions, today they allow him to receive raw data, process it, propose
solutions and put them into practice without his participation. Moreover,
excluding a human from decision-making, it is important not to forget that it
is a human who should be the beneficiary of all transformations. Data is the
subject of the new economy, but its object, for which data works, is a person
- his vital needs.
Information, including in digital form, is already widely used in the economy.
But only when the data begins to control the processes in the enterprise,
become the basis of the business, we can talk about digital transformation,
that "information has become data." Data becomes the foundation of the
digital economy and this gives us the opportunity to interconnect different
technologies and get synergies from their development.
A key object in the development of the digital economy is human - his needs,
rights and obligations, his life in society. It is necessary to maintain this focus
on the person, making plans and determining the vector of technology
development in Russia.
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In the framework of CIPR-2020, we will
determine the relationship of technologies
and the possibilities of their synchronization
- beyond the scope of the planning horizon,
and in general, we will give the definition of
<<digital horizon».
The influence of digital technologies on all aspects of life is only growing, and
at the same time, competition is increasing, both for the search for better
solutions and for the establishment of new regulatory standards. Moreover,
the role of human in the economy is radically changing. Previously,
technology was definitely FOR a person. Perhaps the time will come when a
human will be FOR technology. How to maintain a balance and find such a
vector for the development of technologies that technologies are always FOR
a human and this balance is not violated.
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