Bank Dhofar Capital Adequacy & Dividend History
Bank Dhofar Strategy
بنك ظفار
Bank Dhofar
"Bank's Strategic Pillars enablers to consolidate our position as a leading bank in Oman
Focus on four strategic axes
Unparalleled Customer
Experience
➤ Ensure consistency and promptness of
the delivery of services across all
channels
Segment-specific model including
products, services, and channels
Digital Banking program to offer
convenience and optimize customer
reach
Strong Brand
Strengthen brand visibility
Monitoring of marketing initiatives'
effectiveness and brand perception
➤ Emphasis on the unique offerings
to customers
Performance Based Culture
➤ Increase employee engagement,
employee experience and strong
performance management
Improve talent acquisition and
retention
➤ Promote a value-based compliance
culture
Lean Operating Model
Building a lean culture aimed to
achieve continuous improvement to
the Bank's operations
Ongoing review and revamp of
operating models and operations in
order to achieve the best fit target
operating model for various
departments
✓
Designed and implemented customer
journeys across multiple channels
including e-Banking and new branches
Re-engineering and digitization of
multiple processes aimed at improving
efficiencies and customer experience
Implemented CRM to drive sales and
enhance customer experience
"Best Customer Experience
Transformation Strategy Award" - by
Customer Experience - Middle East
Awards
Bank's branding at Muscat
international airport
✓ Significant engagement in Social Media
✓
✓
Built the Bank Dhofar Performance
Academy and a strong e-learning
platform to drive performance culture
Continuous review and enhancement of
our compliance policies and procedures
to ensure full compliance with regulatory
guidelines and relevant international
standards and practices
Established Lean Six Sigma
Certification program with
approximately 120 staff enrolled in
yellow, green and black belt
certification programs
Starting to reap benefits (both financial
and non-financial) from lean programs
Continue to expand Islamic banking capabilities
Strengthen Bank Dhofar's business through inorganic expansion
* Five-year strategic transformation plan
| Award winning and one of the fastest growing Islamic banking windows in Oman I
Consider selective inorganic growth opportunities that fit Bank Dhofar's
Strategy and could create value for the different stakeholders of the Bank
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