Value Creation and Financial Highlights of ELG
Own brands sales and
distribution
Felina has long-standing international customer relationship and
a well-developed lingerie distribution network covering most of
the European countries and serving over 5,000 wholesale
customers worldwide. Wholesale business is mainly in the CIS
region. Felina realizes approximately 75% of sales through
specialized shops, fashion boutiques and department stores.
Felina mainly sells lingerie to the European market, which is
the world's largest women's lingerie market. Germany is the
core market for Felina. Product development, sales and
logistics of Felina are located in Mannheim, Germany and
manufacturing in 2 plants in South-East Hungary.
Felina employs 700 people.
Core
Markets
Germany
Target
2020:
Felina
2.5m
pieces sold
senselle
by felina
1.2m
pieces sold
Felina has a strong international presence, generating 60% of sales
outside Germany (23% Western Europe, 12% Southern Europe, 8%
Eastern Europe, 5% Northern America and Asia.
In 2018, a new back-up brand Senselle by Felina was launched to
grow the market share in Eastern Europe as well as CIS countries
and target the medium price segment.
In the near future the Group sees a good potential in expanding
further into Scandinavia, Spain and the UK. Such an expansion can
be facilitated either through greenfield expansion or via strategic
acquisitions.
Western Europe
Russia
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