Investor Presentaiton
Digital transformation accelerating in the social good sector
SOCIAL
GOOD
TRENDS
Organizations and institutions are more
likely to increase rather than decrease
their software investment to help
address the challenges brought on, or
magnified, by the pandemic.¹
PROVEN
LEADER
Blackbaud is well positioned as the
industry leader to capitalize on the
macro level trends in the social good
industry accelerated by COVID
increase in percent of total giving done
>40% online in 2020, up to 13% from under 10%
for the past two decades²
of U.S. private workforce employed by
>10% nonprofits and forced to adapt to a more
virtual environment³
Industry-leading innovation
Purpose-built, scalable, modern
cloud software solutions
1Third Market Study 2Blackbaud Charitable Giving Report 2020. 3U.S. Bureau of Labor Statistics
blackbaud
Unmatched industry expertise
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