Dominating the Recovery
MORE TRAVEL EXPERIENCE PRIORITIES-2022 VS 2021
Question: Thinking about your travel
during the NEXT TWELVE (12)
MONTHS, what travel experiences
will you prioritize?
However you personally define
each, use the scale provided to
% Top 2 Box Score-Essential or High Priority
Spending time with loved ones
Enjoying nature
New places I haven't visited before
Getting away from crowds
Excitement and energy
65.6%
63.1%
50.6%
44.5%
50.3%
34.0%
48.9%
52.0%
38.1%
31.8%
36.5%
Bucket list travel
25.5%
indicate how you will prioritize them
January 2022
35.9%
Budget travel
28.4%
January 2021
28.5%
Visiting theme parks
16.0%
28.2%
Visiting large cities
18.0%
27.5%
Visiting cultural institutions
Luxury travel
18.5%
26.7%
19.9%
21.1%
Staying close to home
0%
10%
20%
24.9%
30%
40%
50%
60%
70%
Destination AnalystsView entire presentation