Investor Presentaiton
Industry Overview & Market Trends
Digital Transformation Market
Global
Amounts in $ bn
CAGR
21.1%
1,548.9
Drivers
Greece
✓ Rising adoption of big data
✓ Demand for tools combining
several heterogenous data
✓ Cost benefits of cloud-
based digital
450 digital transformation projects for the period
2020-2025
supported by €6.4 billion of EU Recovery Fund Money
Greece's Digital Transformation Plan - Strategic axes
594.5
transformation solutions
1
✓ Rapid proliferation of
mobile devices and apps
Digital transformation of the public sector, with a total estimated
budget of €513mn
2
Strengthening digital connectivity with high-speed broadband access,
where €303mn will be allocated
2022
2023
2024
2025
2026
2027
✓ Adoption and scaling of
digital initiatives
3
The development of digital skills with funding exceeding €113mn, with
the aim that all citizens can participate equally in the new digital era
Challenges
Issues related to IT modernization
Integration of data from data silos
! Ownership and privacy of collected data
Source: Marketsandmarkets website, Greece's Digital Transformation Strategy
25
25
AUSTRIACARD
HOLDINGS
for 2020-2025
Opportunities
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✓ Rising internet proliferation and growing usage of connected and
integrated technologies
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√ Demand for personalized digital transformation
Increasing willingness of organizations to use digital technology
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