Investor Presentation
NYA Strategic Roadmap
Focus on building brands and driving a profitable growth
Radico
RADICO KILAITAN LTD.
.
Innovation and brand building
Established track record: Magic Moments
vodka, Morpheus brandy
New launches: 8PM Premium Black whisky,
Jaisalmer Indian Craft gin, Rampur Indian
Single Malt, Morpheus Blue brandy, 1965 The
Spirit of Victory rum, Electra ready to drink,
Pluton Bay rum, Regal Talon whisky
Premium growth
Growth driven by Prestige & Above category
brands
Strong premiumization focus with over 12.5%
volume growth since FY2016
Prestige & Above category contribute to
29.0% of IMFL volumes and 49.5% of the IMFL
value sales during FY2020
Strong cash flow generation and deleveraging
Focused on a profitable growth driven by
Prestige & Above category brands
Ongoing debt reduction
Improved profitability margins and return
ratios
Investor Presentation | November 2020
Consumer centric go-to-market strategy
Human resource development
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