Investor Presentaiton
Pixel United
Increasing market share while responding to structural changes in stabilising mobile gaming market
Summary Profit or Loss
2023
2022
Change %
Total Pixel United
Bookings
US$m
1,748.0
1,826.1
(4.3)
Revenue
US$m
1,764.0
1,834.7
(3.9)
EBITDA
US$m
592.2
633.9
(6.6)
Depreciation and Amortisation
US$m
(24.6)
(29.3)
(16.0)
Segment Profit
US$m
567.6
604.6
Profit Margin
%
32.2
33.0
Amortisation of acquired intangibles
US$m
(31.2)
(54.5)
Segment Profit after amort of acq intangibles
US$m
536.4
550.1
(6.1)
(0.8) pts
(42.8)
(2.5)
UA Spend
DAU (year end)²
% of revenue 24.5%
26.1%
5.5
4.6
479.5
US$m
432.5
Millions
FY23
FY22
FY23
FY22
ABPDAU³
0.93
0.82
US$
FY23
FY22
.
Revenues 3.9% lower, due to the decline in the mobile games
market and exiting Russia in March 2022 (~3% of annualised
bookings)
Revenue performance supported by effective management of
player engagement through investment in innovative
marketing, Live Ops, features and content
Lower margins reflect a reduction in bookings from some
higher margin legacy products as well as exiting Russia, and
costs associated with the conflict in Ukraine
Margin decline partially offset by disciplined and efficient
investment in UA across the portfolio
Active management of operating costs in the second half to
align the cost base to evolving market conditions, which will
deliver benefits in future periods
•
Focus on DAU quality drove ABPDAU up ~13%
#1 in Social Slots with record high 21% share, #1 in Squad
RPG and #4 in Casual Merge¹
1. For twelve months to 30 September 2023; Source: Sensor Tower
2. Daily Active Users (DAU)
3. Average Bookings Per Daily Active User (ABPDAU)
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