BOSS BOTTLED UNITED EXPERIENCE Pitch

WE ARE TRANSFORMING ALL ASPECTS OF THE COMPANY FROM CORPORATE STRATEGY not in line with the market BRAND STRATEGIES and portfolio not clear IP AND INNOVATION firepower not utilized B&M FOCUSED: Late in e-commerce and DTC High FRAGMENTATION (e.g. SKUs, brands) UNDERUTILIZED NETWORK TOO MUCH OVERHEAD Huge EXTERNAL SPENDING COTY SINCE 1904 Focus on GROWTH AREAS ΤΟ PRODUCT CENTRIC brands and portfolio Investment in INNOVATION and leveraging what we have E-commerce momentum and investment in DIGITAL Complexity reduction, platforming, streamlined portfolio IMPROVING UTILIZATION through growth and insourcing STREAMLINED processes and organization SAVVY SPENDING 16

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