Opendoor Market Leadership and Valuation
Note:
Demonstrated success in adding high margin services
First proof point with title & escrow
Title & escrow transactions (#)
Adjacent services roadmap
Established
Target CM /home
82.9%
78.4%
75.8%
75.9%
Title & Escrow
$1,750
74.5%
80%
8,157
57.8%
7,031
Recently launched
5,394
60%
36.1%
4,720
3,951
40%
Attach rate (%)
Home Loans
$5,000
Buy with Opendoor
$5,000
21.6%
2,381
List with Opendoor
$3,750
5.7%
1,134
510
103
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Quarter since launch
20%
To be launched
Home warranty, upgrade &
remodel, home insurance,
moving services
$7,500
Attach rate based on total acquisition and Resale Closes in markets where Company title product is active, beginning 3Q17
Active adjacent services Contribution Margin / home based on Company forecasts assuming $250K home. To be launched category reflects Company estimates
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