Investor Presentaiton
Lakh outlets
Cooling Hair Oil Market in India
Rs. Cr.
1,000
800
600
400
200
Cooling Hair Oil – Value
8.2% CAGR
594
485
Y-O-Y-23%
Y-O-Y-12%
-
667
760
897
Y-O-Y - 14%
Y-O-Y - 18%
Y-o-Y - 4%
Y-o Y-(-4.5)%
Y-O-Y-4.3%
Cooling Hair Oil - Volume
934
930
25,000
892
5.2% CAGR
20,000
18,520
20,128 19,486
16,610
14,655
15,000
12,416
KLtr
10,000
5,000
0
CY08
CY09 CY10 CY11
0
CY12 CY13 CY14
CY 15
Kailash Parbat - Distribution Trend
5.0
4.7
4.5
4.3
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
JAN13
APR13
JUL13
OCT13
JAN14
APR14
JUL14
OCT14
4.6
JAN15
OCT 15
JAN 16
AUG14
NOV14
APR15
JUL15
FEB15
MAY15
Source - New AC Nielsen Retail Audit Report, DEC 2015
AUG15
NOV 15
18,000 18,470
CY08 CY09 CY10 CY11 CY12 CY13 CY14 CY 15
Kailash Parbat - Volume Market Share Trend
3.5%
3.0%
3.1%
2.5%
2.5%
2.0%
2.5
1.5%
1.0%
0.5%
0.0%
MAR13
JAN13
MAY13
JUL13
SEP13
NOV13
JAN14
MAR14
2.5%
1.8%
1.5%
1.5%
1.4%
MAY14
JUL14
SEP14
NOV14
JAN15
MAR15
MAY15
JUL15
SEP15
NOV 15
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