Nova Realidade Covid-19 após 1 ano

KPMG Trends Source: LAFIS Businesses in continuous consolidation, transformation and disruptions that challenge brands to maintain the commitment to deliver promises in a differentiated experience for their customers. In 2020, the mobile segment presented a reversal of the trend observed in previous years, with an increase in the number of accesses, driven by remote work and study, given the effects of the pandemic. Possibly, this movement was also driven by emergency aid . In general terms, in 2021 the telecommunications sector should maintain the trajectory already observed in recent years in terms of the number of accesses: expansion in the number of fixed broadband accesses and retraction in the mobile telephony segments (close to stability), TVA and telephony fixed. However, considering an economic scenario of activity recovery in 2021, combined with a more moderate retraction in the number of accesses in most telecom segments and migration to higher value-added services, Lafis projects growth of 0.4 for the year. % of the sector's Net Operating Revenue (NOR). In 2021, in addition to the new competition structure expected by the sector due to the consequences of the sale of assets by Oi, there is also great expectation regarding the beginning of the development of 5G technology in Brazil. • The improvement in the services of "Customer Experience" and "Fraud Prevention" and the consolidation of ISPs across the country are also a topic for discussions on general trends in the sector. © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página | 44

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