2011 Bain China Luxury Market Study
1
Tier 2/3 cities continue to be an important battlefield for
luxury brands in China
# new stores opened since 2008 (by end of Sep 2011)
80-
70
61
60-
40-
20-
ARMANI
dunhil
BOSS
COACH
HUGO BOSS
Salvatore Ferragamo
Ermenegildo Zegna
Tier 1 cities
Tier 2 cities
Tier 3 cities
46
45
35 35
34
30 28 26
23
20
14
12
12
12
11
6
GUCCI
BALLY
LOUIS VUITTON
Cartier *
BURBERRY
Dior
BVLGARI*
Total # stores in
China (by end of 104 104 114 52 57 56 45 69
Sep 2011)
*Cartier and Bulgari store data excludes watch counters
Note: Tier 1 cities are Beijing, Shanghai, Shenzhen, Guangzhou; tier 2 cities are Chongqing, Tianjin + all remaining provincial capitals + other major cities;
tier 3 cities are remaining prefectural cities
HERMÈS
TIFFANY & CO.
VERSACE
Source: Analyst reports; Company websites; Literature search; Brand interviews; Bain analysis
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
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