B2B Growth Avenues

Key Takeaways Attractive Music Home of Music Unique B2B Capabilities to Foster Efficient Expansion • • Unmatched partner with successful track record Strong win-win proposition allowing us to deliver large-scale deals "à la RTL" Streaming Market Large and fast-growing market, more compelling than VOD Clear competitive advantages supporting our winning strategy Healthy and Resilient B2C Subscriber Base With Strong Upsides • Price increases, marketing refocus and brand repositioning already materializing in LTV/SAC Additional monetization initiatives: livestreaming, superfans and New Verticals Product & Content • • Best-in-class music streaming platform with unique and innovative features Home of Music product vision to provide differentiated music experiences Clear Path to Scale and Profitability Unique business mix paving our path to breakeven, thanks to scale and • profitability improvements • Confirmed guidance and outlook Building a Sustainable Business Attractive employer with an ambitious ESG strategy Highly skilled, complementary and diversified governance 86

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