Waterloo Brewing Investment Highlights
4. Strong and Diverse Portfolio of Compelling Owned Brands
Waterloo's portfolio covers a wide range of alcoholic beverages and is well-positioned in the attractive,
growing sub-segments of both premium and value beer
Top Brands
WATERLO0
BREWING
Superior Ontario Craft Beer at a Reasonable Price
High quality, simple core beer styles with
seasonal offerings
17 SKUs
Serves growing consumer demand for
seasonal beers, particularly in the summer
Numerous local and global brewing awards
Volume +0% in F19 Q3
10% of F19 Owned Brands volume
New packaging launch well received
Sells in cans and bottles
National expansion opportunity
LAKER
The Best Value in Value Beer
Well-positioned value beer
► 19 SKUs
FY19A packaging redesign delivering positive
growth
▸ Effective marketing includes in-case sales
promotions
Volume +1% in F19 Q3
74% of F19 Owned Brands volume
Leading consumer offerings:
473 mls single cans
► 24 pack bottles
LANDSHARK
Lager
PREMIUM
DUALITY
Premium Beach Beer
Exclusive long-term Canadian license
for LandShark Lager and Margaritaville
9 SKUs
Launched in Canada in spring 2016
■Potential for expansion into CIBS with
Jimmy Buffett Coral Reefer RTD
Volume (LandShark and Margaritaville)
+2.5% in F19 Q3
11% of F19 Owner Brand volume
National expansion opportunity
Core
WATERLO WATERLO WATERLO
WATERLO
DARK
235
AMBER
214
PILSNER
246
Seasonal
WATERLOO
WATERLOO
Note: Volume data excludes the Formosa brands sold by Waterloo in FY18A
LAKER
LAKER AKER
LAGER
LAKE
LIGHT
LAKER AKER
LIGHT GHT
LAKER
ICE
14
LAKER AKER
ICE
LAKE
LAKER AKER
LANDSHARK
22 Kager
LANDSHARK
LURGELER
LANDSHARK
WATERLOO0
-BREWINGView entire presentation