HLB FY2022 Financial Highlights
Hong Leong Bank
FY2022 Key Digital Initiatives
Domestic
Overseas
Enabled Digital Onboarding
➤ Apply@HLB (eKYC) for Retail Customers: CASA
➤ HLB BizBuddy app for Merchants to start accepting
payments in minutes
➤ Tablet Onboarding for Sole Prop and Sdn Bhd businesses
Rolled out the AppAuthorise function for mobile banking
Extended our Product Tracker for Credit Card, Personal Loans,
& Mortgages
First in Malaysia to launch Auto Loan e-Acceptance
Launched our all-new, next-generation digital banking platform for
business customers, HLB ConnectFirst
Rolled out new Loan Origination System for business clients
Collaborate with Grab Holdings to provide flexible short-term
loans to drivers through HLBS
Enhanced mobile banking in Cambodia with applications for
fixed deposit, placements, viewing bank statements
Results
Six-fold increase in accounts
opened through Apply@HLB
85% of all new customers were
onboarded digitally, either via
Apply@HLB or via iPad
Onboarding time for new-to-bank
business customers from seven
days to as little as 30 minutes
91% of all banking transactions
are conducted digitally
Asiamoney
Best Digital
Bank 2021
Digital CX Award
Best Customer
Insights Initiatives
HLB FY2022 ended 30 June 2022
19View entire presentation