Pet Humanization and Premiumization Driving Spend
Rover Unlocks Latent Demand for Pet Care Services
Overnight
(1)
Unlock
Opportunity
$3bn
$66bn
(1)
Daytime
$4bn
1 $6bn
Overnight Services
% HH with Pets
Total Households (MM)
Total Pet Households (MM)
Current
Future Daytime Services
Current
Future
67%
75% Total Dogs in U.S. Families (MM)
97
115
126
135 Groomings/ Year
3.0
3.0
85
101
Price Per Grooming
$50
$50
Total Trip Nights / HH (1)
11.4
13.9
% HH Addressable
40%
50%
Total Addressable Nights (MM)
964
1,403
Total ($bn)
$5.8
$8.7
Pets per Pet Household
2.0
2.0 Walks/ Year
52.0
52.0
Cats and Dogs in U.S. Families (MM)
173
Price Per Pet
$35
Total ($bn)
$68.8
$35
$100.2
206 Price per Walk
% HH Addressable
Total ($bn)
$20
$20
4%
4%
$4.0
$4.8
Overnight TAM
$69
$100
Daytime TAM
$10
$13
$79bn Estimated U.S. TAM, Growing to $113bn
Source: Packaged Facts, Euromonitor
1. Management estimates based on Packaged Facts and Euromonitor
Additional market opportunity based on $ of households with pets, number of total households, number of trips nights per households, and price per pet
We estimate that leisure/non-business travel represents ~85-87% of our GBV. We also estimate that domestic travel represents ~90% of all trips taken
(2)
**Rover
36
2. Management estimates based on Packaged Facts and Euromonitor. International opportunity in geographies where Rover currently operates estimated to be 30% of U.S. opportunityView entire presentation