R&D and Innovation in Energy Efficient Products
May 2020
International Growth – Bangladesh
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Why Singer Bangladesh
.
•
Strong Position in Appliance Market
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Leading position in multiple product categories
Singer, one of the most recognized brands in the
country
Wide product
(home appliances, consumer
duct range (ho
electronics, others)
Extensive retail and service network
Around 90% of sales under Singer brand
International business partners
Strong Financial Track Record
Why Bangladesh?
• Strong Demographics
.
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Population of 163 million
38 million households
Urban population: 35%
Middle income population is expected to grow
significantly during the next decade.
Sustained, high GDP Growth (CAGR of 6,6%
between 2010-2018) (Source: IMF)
• Favorable Appliance Market
■
Refrigerator Market estimated around 1,2
million units
Estimated market size of around 600 K units
for washing machines, freezers, A/Cs and
microwave ovens
TV market is estimated around 700 K units
Low penetration rates (Around 20% for
refrigerators, single-digit for other segments)
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Growth CAGR of 15% in USD terms since 2005
◉
Above the industry-average profit margins
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Reported EBITDA Margin
: 12,4% (2018)
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Reported Net Profit Margin
: 6,7% (2019)
SINGER®
BANGLADESH LIMITED
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