Competitive Advantage and Marketing Strategy
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COMPETITIVE ADVANTAGE
Proven track record
TrustBIX provides information services via the BIX platform to Cargill as part of their ongoing
sustainable-sourcing program for their customers like McDonald's Canada. Because of this program,
Canada is the world's first country to have a certified sustainable beef supply chain. Learn more
at https://www.cattle.ca/market-access/canadian-beef-advantage/bixs/
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Large Customer Base in North America and China
The BIX platform has over 1,500 producers registered and who track cattle as part of Strategic
Sourcing through Cargill for McDonald's Canada and other restaurants. Since 2014, over 6
million animals worth an estimated $21 billion at retail have been tracked in the system.
Through our subsidiary View Trak Technologies Inc, we have hundreds of other customers using
our software in their cattle feedlot and auction market operations, and estimate we have an 80%
and 30% share respectively in the Canadian and US Live Cattle Auction Market software
automation space. Through our Pork Probes business, we have customers in Canada, Mexico,
and China, including the WH Group, the world's largest pork processor. Millions of pig
carcasses have been quality graded using our probes.
This document contains certain forward-looking information, assumptions, and estimates. Any forward-looking statements are not a guarantee of future performance and actual results could differ materially
from those contained in the forward-looking statements, assumptions, and estimates. The reader is cautioned not to place undue reliance on such forward-looking statements, assumptions, and estimates.
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