PitchSend

AEO Corporate Strategy and Digital Growth

AEO is a Favorite Among Teens Top 10 Favorite Apparel Brands - Spring 2020 Rank Retailer % % Change YoY 1 Nike 25% 3% I 2 American Eagle 10% 1% 3 Adidas 5% 4 Hollister 4% 1% 5 PacSun 3% 6 lululemon 3% 7 Forever 21 3% (2%) 8 Urban Outfitters 3% 9 H&M 2% 10 Vans 2% n/a AEO INC. Popular Across Genders #1 with Females #3 with Males AEO continues to own a large portion of the teen clothing wallet Annual Teen Spending 1 $2,300 Clothing Share of Wallet 1 AEO Customer Spend 2 ~19% $437 ~40% $174 Total Clothing Wallet 1 Piper Sandler Taking Stock With Teens Survey - April 8, 2020. 2 AEO Customer Analytics - Trailing Twelve Month KPIs through February 2020. 5

View entire presentation