R&D and Innovation in Energy Efficient Products
May 2020
International Growth – Pakistan
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Why Pakistan?
• A potential with its large population size and
economic growth expectation
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6th largest country (200 mln.) in terms of
population
Stable GDP growth over the years
(CAGR of 3,9% in last 5Ys, expected CAGR of 5%
in next 5Ys)
• FDI of multinationals, ranging from automobiles to
energy, FMCG, medicine, telecom
•
Mega infrastructal projects underway (China
Pakistan Economic Corridor)
• Member of SAFTA (South Asian Free Trade Area)
•
Relatively low-cost country
• An estimated market size of 1,9 mln. units of
refrigeration and laundry, and 0,9 mln. units of air
conditioners and microwave ovens
Why Dawlance
•
Leading appliance company in Pakistan
•
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Market leader in cooling and microwave ovens
(around 45% unit market share)
Runner up in laundry and A/C segments
D
• One of the most recognised brands in Pakistan
• A workforce of around 3.000 with a professional
management team & well equipped engineers
●
Three production facilities in Hyderabad and Karachi
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Karachi
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Karachi
- Hyderabad
Refrigerator & Washing Mac.
Air Conditioner & MW Oven
Refrigerator & Freezer
Extensive distribution and service network with
16 sales offices, 181 after sales service centers and
around 2.000 dealers
•
Annual sales of ~USD230 million in 2018
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