Investor Presentaiton
COVID-19 Strategy - KOF's 5 C's Program Key Actions
Guiding our business through short-term operating disruptions while ensuring execution of our long-term goals
Collaborators
Preserve their safety and
well-being
Reinforced health,
sanitation and hygiene
protocols and deployment
of protective equipment
Clients
Remain close to our clients
and help them stay open in a
safe way
Implementation of omni-
channel strategies (B2B
platforms, contact centers,
and voice over IP services).
Protective screens
donation to support their
safe reopening.
Consumers
Leverage our direct to
consumer channels while
offering unmatched
affordability
■ Returnables and "magic"
price
■
■
Reinforcing our direct to
home routes (+500k homes
in Mexico)
Digital channels growing
+75.5% YoY B2C growing
importantly
Communities
Help communities in need
through different social
initiatives
Transporting medical
supplies, contributing to the
construction of alternative
health centers, and
acquiring medical
equipment
Donated +3.8 million liters
of beverage
Cash Flow
Implement measures to
strengthen our balance sheet
and protect our cash flow
■ US$ ~500 MM short-term
financing, current cash &
cash equivalents balance of
Ps. 2.5bn (1)
Partially reduced and
postponed CAPEX, focusing
on immediate needs for
business continuity
8 (1)
As of 3Q'20.
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