Saga's Superbrand Strategy
SAGA MEDIA PLATFORM
PLATFORM TECH OVERVIEW
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Industry seasoned and feature-rich WordPress CMS
Customised product reviews content inputs to maximise
efficiency, data governance
A world-class user experience
Dynamically set banner ad units served via a Google Ad
Sense integration and managed in the WordPress
platform
Developed into a DSP (Demand-Side Platform)
integration so that advertisers can bid for ad inventory
across the platform
An automated retailer link rewrite service displayed
clear and inviting check price buttons
This will then evolve into an enhanced, geo-targeted
retailer link service that determines the user's location
and serves them the top three optimal retailer links
User
Kinsta Hosting
MySQL
Content
management
46 Capital Markets Event - Saga's Superbrand Strategy
Cloudflare
Global CDN
ga
Editorial staff
Google
AdSense
Disk
File storage
for assets
Nginx
Reverse web proxy
Ad
system
database
phpFPM
WordPress app
Adobe Analytics
Google Analytics
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