Investor Presentaiton
MTS
a step ahead
Russia mobile operating indicators*
-9%
+10%
-4%
+7%
Messaging
8 248
8 821
4 315
4 494
4 316
Revenue
(RUB mln)
4 165
4 326
3 932
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
H1 2011 H1 2012
+5%
+35%
+6%
+34%
Data Traffic
15 179
11 286
Revenue
5 513
5 773
6 598
6 829
7 365
7 814
(RUB mln)
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
H1 2011
H1 2012
-17%
+41%
-16%
+40%
Data Content
10 936
7 789
Revenue
5 134
5 957
4 262
4 980
3 527
3 983
(RUB mln)
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
H1 2011 H1 2012
Total VAS
(RUB mln)*
14 365
13 616
15 290
16 578
18 264
17 613
27 981
35 876
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
H1 2011
H1 2012
*Does not include revenue from SMS and data bundles, which is included in airtime revenue
Key initiatives included:
- Launch of "Unlimited
Internet for a day"
service to stimulate
data usage
Decrease in content
revenues in Q2 2012 due
to seasonality, the
discontinuation of SMS -
promotions and
intensification of anti-
fraud activities
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