Q4 & FY23 Investor Presentation

PROMOTIONS AND EVENTS DURING THE QUARTER-LAYERS & BOUTIQUE LIVING 125,054 People reached Holi Layers Dress up your home in colours of joy! Happy Holi 52 PHIGITAL MAGAZINE MARCH-APRIL 2023 Digital Campaigns World sleep day Layers Happiness is sleep 4,468 264.011 Engagements Boost post People reached 33.919 Engagements Boost post D2C DIVEH D2C DIVE From factory to the end consumer Indo Count Industries D2C journey with Boutique Living Brands across categories are vying to make inroads in the 02C space-be it retail, FMCG or pharmaceuticals. The opportunity to connect with the customer firsthand is driving age old manufacturers too to opt for the D2C route Rajiv Merchant, president-domestic retail-Boutique Living, Indo Count Industries Ltd. takes us through how his company is making inroads to reach directly to its end consumer with its brand Boutique Living. By Zainab - Kazi BSE Red and Court industries Ltd, one of the leading end-to-end bestding solution providers from India, today has a presence in over 48 markets. The establishment of Houtique Living In 20 was calculated move by indo Count Industries Ltd to capitalize on the expanding market for upscale home textes and forge a significant onthe presence. The brand also caters to some of the leading hotels and offers in bulk to leading corporates and institutions In India as wel Challenges faced while entering the D2C space and overcoming the same When Boutique Lig fest entered the direct-to-consumer (c)market, we had to overcome a number of obstacles Major amongst them wire- > Building brand recognition was a groblem for Boutique Living because it was a new brand in a very cut-throat Industry. To get around this, the business concentrated on developing a distinctive brand Identity and telling Its arriv through effective marketing campaigns >Making the unitne experience seamless and establishing user- friendly operations which are essential for customer service The company invested heavily In establishing a comprehensive e-commerce platform that offered easy navigation, sate payment methods, and speedy shipment >Ruding customer trust was 's success crucial for the company'ss To overcome this difficulty the business provided customers with a generous retum policy, high-quality products, and honest pricing BOUTIQUE BOUTIQUE POORE SAPNE ADHURE KAR poo Boutiqu RENGE 323,671 People reached Jayant Mehta, Artist Print Coverage WHEN WHERE 41,777 Engagements Tech deployment done by the brand to reach out to the customers The deployment of technology by brands to reach out to customer's has become increasingly Important in today's digital age Houtique Living has design studios present in New York, Manchester & Mumbol to use the best of international technology to further had its success We have a product development team to identify emerging trends in the market. This allows us to develop new products and marketing strategies that align with these trends ...The usage of technology can also affect consumer trust in a brand. Customers are more inclined to trust a brand with their personal and financial information. if the equipment it uses is dependable and safe. Teja Prakas and stay ahead of their competitors The brand is using technology to gain a deeper understanding of Its customers preferences and buying habits Overal the deployment of technology by Routique Living way we operate and Interact with our customers Hy leveraging these tools and Irights the brand has been able to better meet the needs of its customers and stay ahead of the competition The tools a brand uses to connect with its customers can have an Impact on consumer behavior Here are a few ways that the use of technology might affect how p behave >CONVENIENCE Customers may find easier to access a brands goods or services when technology buses For example, the usage of mobile apps Comfort zone Boutique Living, a premium bed linen brand brought to you by the house of Indo Count, offer superior products ranging from 300TC to 1000TC, that include bed sheets in bold designs and solid colours.comforters, draw sheets, coverlets and a range of fitted sheets. WHERE: https://www.boutiquelivingindia.com/ Lavers Women's Day Boost post LOCAL samosa CITY LIFESTYLE Moumita Deb Business Manager & Sr. Make-up Artist INDO COUNT Complete Comfort Lavers ✔ Your Home "My Layers bedsheets complete the look, just as I wanted." My Layers Story NEWS THE LOCAL FESTIVAL FOOD & DRINKS LOCAL VYAPAAR LOCALPRENEU LOCAL BAZAAR LOCAL KALAKAAR V THINGS TO DO CELEBRITY INSPIRED Lifesyle Local Vyapar Samoa Records Shopping World Sleep Day: 11 sleep essentials that might help you sleep with ease! by Molshrese Marsh 17, 2012 29

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