Jose Cuervo Financial Overview
Through an Extensive Product Portfolio with Focus on
Premiumization
Diversified Brand Portfolio
Tequila
Reserv
Jose Cuervo
Jose Cuervo Family
Jose Cuervo
TRADICIONAL
100% DE AGAVE
Others
Whiskey
Prestige
BUSHMILLS
Rum
BUSHMILLS
IRISH WHISKEY
Premium/
Ultra
Premium
Super Premium
Irish Whiskey
PROPER
TWELVE
Carroo
Jose Cuervo
Especial
1800
180 1800
1800
Other
GRAN
1800
CENTENARIO
Tequila
TEQUILA
Premium
Super Premium/
Ultra Premium
Super Premium
Ultra Premium
PROPER
Premium
SEXTON
TWELVE
Super
Premium
Vodka
KRAKEN
Premium
Hangar 1
VODKA
Three Olives.
Gin
BOODLES
BRITISH
GIN
Ultra
Premium
Premium
Premium
BOODLES
GIN
400 CONEJOS
Premium
Mezcal
Stranahan's
5 HALF FALT ISEF?
Ultra
Premium
Ultra
CREYENTE Premium
U.S. Whiskey
TINCUP
PAVITO
MAESTRO
DOBEL
TEQUILA
Jose Cuervo
Net Sales by Category
By value as of 2022
Tequila (68%)
PENDLETON
PENDLETON
Premium
Premium/
Ultra
Premium
Non-Tequila (21%)
RTD
Non-Alcoholic
RTDs (8%)
Quervo
Blod
1800
boost
boost
Non-Alcoholic & Other (3%)
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