Investor Presentaiton

TRANSFORMING REVENUE Step-changed revenue generation grows in line with ticket yields Continued delivery as capacity returns > Industry leading dynamic pricing > Ancillary yield +£10.65 vs H1'19 Airline ancillary revenue mix 30% 30% 29% Future developments > Working towards total basket optimisation - Focus on improved merchandising – benefits realised from FY24 Algorithm enhancements > Closed loop Wi-Fi - AirFi In place on entire fleet 23% 22% 21% 20% 2017 2018 2019 2020 2021 2022 H123 HY 2023 RESULTS ☐ Order to seat unlocked ahead of peak summer > Pre order capability enabled for FY24 Focus on duty free & high value items Revenue transformation - more to come 15

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