New Business Organisation

BNP PARIBAS Key Opportunities in the Italian Market (1/2) 1 Underdeveloped product segments ■Mortgage penetration 15% in Italy v.s. 40% European Average (EA) ■Consumer Credit product penetration 5% v.s. 15% EA ■Life insurance and pension funds penetration 25% v.s. 45% EA Sources: Bank of Italy, European Central Banks, BNL studies 2 Customer satisfaction as key driver for growth ■Low level of customer satisfaction compared to European average Service level as one of main driver of dissatisfaction ■ High potential for a player with European best practices BNL Grupp BNP PARIBAS Retail Banking in Italy 49 49

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