Strategic Business Opportunities and Technological Tailwinds
Key Consumer Trends - Google Search
People are building their identities in the digital realm
Retail
+ 15%
Virtual Try On
+ 120%
Minecraft Skin
+ 70%
Best Stocks
RBL BANK
80
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Shoppers are forming their identities in the digital world through virtual shopping experiences, including those
where they create augmented reality avatars to try on various kinds of products, such as clothing and footwear,
without hassle. Search interest in "virtual try on" has grown over 15%.
Technology
In the world of technology and gaming, where online personas are common, players continue to want to create
unique identities. For instance, search interest in “minecraft skin” grew over 120% in the past year, as players of
the popular game look for ways to customize their characters with downloadable outer coverings known as
"skins." Consumers are also looking to use 3D simulation technology to express who they are and what they like,
with search interest in "simulator 3D" growing over 55%.
Finance
People in India are becoming avid online learners of finance and investing. Search interest in "best stocks” has
grown over 70%, while search interest in "silver ETF" grew 8X from last year.
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